Leadership

    Founder · B.U.Y. INVEST

    Flavio Melis

    Founder of B.U.Y. INVEST. He writes on systematic asset allocation, diversification by risk source, and valuation-disciplined equity investing.

    Portrait of Flavio Melis, Founder of B.U.Y. Invest

    Flavio Melis is the founder of B.U.Y. INVEST GmbH, an independent Swiss investment firm based in Adliswil and founded in 2022. At the firm he is responsible for investment strategy, portfolio construction, and risk architecture.

    He began investing in public markets in 2019 and developed the B.U.Y. Basic Strategy, a systematic multi-asset framework designed to generate yield within clearly defined risk parameters. The strategy was actively managed through the 2020 global market dislocation and the 2022 interest-rate tightening cycle, across materially different market regimes.

    His work focuses on translating macro conditions and structural market dynamics into robust, implementable investment frameworks — diversifying by risk source rather than by asset label, and grounding equity decisions in business quality and valuation before price.

    He holds a Bachelor's degree in Economics from the University of Bologna and an MSc in Corporate Finance from Nova School of Business and Economics. He works in English, Italian, and Spanish.

    Areas of focus

    What he works on

    Systematic asset allocation & all-weather construction

    Developer of the B.U.Y. Basic Strategy, a systematic multi-asset framework that sizes exposures by risk across growth, inflation, deflation, and stagflation regimes.

    Diversification by risk source (risk parity)

    Argues diversification must be measured by underlying risk source — government duration, gold, long volatility — not by asset label, as set out in 'A high yield is not diversification.'

    Risk-first portfolio construction & drawdown math

    Builds from the floor before the ceiling: a 50% drawdown requires a 100% gain to recover, so capital preservation precedes upside, as set out in 'The floor before the ceiling.'

    Equity valuation discipline (EV/EBIT over P/E)

    Treats a low P/E as a verdict, not a reason, favouring an EV/EBIT test against the full capital structure, as set out in 'When cheap is a trap.'

    Shiller CAPE & the Excess CAPE Yield

    Reads the Excess CAPE Yield as a decade-long lens on the equity risk premium, not a market-timing signal.

    Index concentration & 'passive is active'

    Shows that market-cap weighting takes valuation as given and, at today's concentration, tilts investors toward the most-appreciated names, as set out in 'The question index investors don't ask.'

    Frequently asked

    About Flavio Melis

    Who is Flavio Melis?
    Flavio Melis is the founder of B.U.Y. INVEST GmbH, an independent Swiss investment firm in Adliswil founded in 2022. He is responsible for investment strategy, portfolio construction, and risk architecture at the firm.
    What is Flavio Melis known for?
    He developed the B.U.Y. Basic Strategy, a systematic multi-asset framework designed to generate yield within defined risk parameters, and writes on systematic asset allocation, diversification by risk source, and valuation-disciplined equity investing.
    What topics does Flavio Melis write about?
    His published research covers risk-first investing and drawdown math, EV/EBIT versus P/E valuation, the Shiller CAPE ratio and the Excess CAPE Yield, index concentration and passive investing, all-weather posture over prediction, and diversification by risk source.
    What is Flavio Melis's educational background?
    He holds a Bachelor's degree in Economics from the University of Bologna and an MSc in Corporate Finance from Nova School of Business and Economics.
    How does Flavio Melis approach diversification?
    He argues diversification should be measured by underlying risk source rather than by asset label — looking to government duration, gold, and long volatility as genuinely uncorrelated sources — because a corporate-bond credit spread is largely equity risk in a different wrapper.
    What is the B.U.Y. Basic Strategy?
    It is the systematic multi-asset framework Flavio Melis developed: an all-weather construction that sizes exposures by risk to generate yield within clearly defined risk parameters. It was actively managed through the 2020 global market dislocation and the 2022 interest-rate tightening cycle.

    This page is for informational purposes only and is directed at professional and institutional investors within the meaning of Art. 4 FinSA. It is not investment advice, an offer or solicitation, or a forecast of future returns, and is not directed at retail clients or US persons. Past performance and prior valuation levels are not indicative of future results.

    B.U.Y. Invest company logoB.U.Y. Invest

    For professional and institutional investors only.

    B.U.Y. Invest GmbH

    Gstalderstrasse 10

    8134 Adliswil

    Switzerland

    © 2026 B.U.Y. Invest GmbH. All rights reserved.

    This website is provided for informational purposes only and does not constitute an offer, solicitation, or recommendation to acquire or dispose of any financial instruments.

    The information contained herein is intended exclusively for professional and institutional clients within the meaning of the Swiss Financial Services Act (FinSA). It is based on sources believed to be reliable, but no representation or warranty is made as to its accuracy or completeness.

    Past performance is not indicative of future results. Investments involve risk, including the potential loss of capital.

    B.U.Y. Invest GmbH is a Swiss-based investment and advisory firm. Certain personnel are registered as client advisors with RegService, a FINMA-approved client advisor register, in accordance with FinSA requirements.